It is no surprise that the cult label ACRONYM has thousands of fans around the world, the brand offers some of the most intriguing outerwear. But what exactly is so special about this brand? Let's take a closer look at who Errolson Hugh is, what ACRONYM is all about and why the brand has experienced such rapid growth.
Who is ACRONYM designer?
Errolson Hugh is the co-founder and designer of ACRONYM. Errolson was born in Winnipeg, Canada in 1971 to Chinese Jamaican parents who immigrated to Canada. His father is an architect, his mother is an interior designer. He founded Acronym with Michaela Sachenbacher in 1994 to focus on the potential of change that technical materials can bring to high-end fashion.
While representing modern, yet avant-garde fashion, Errolson Hugh is able to produce products that provide functionality while using fabrics with new technological advancements. In addition to being the creative director of ACRONYM, he also led the design of highly-technical outerwear for its collaboration with Burton, the Shadow Project by Stone Island, and the UNITED ARROWS, Hugh has worked closely with a variety of different companies. He also collaborated as a designer with NikeLab. His designs are known for being highly advanced and full of tactical and technical details.
ACRONYM, A Unique Blend of ART and TECHWEAR.
ACRONYM was founded in 1994 as a design agency that designs outerwear for other brands before starting a business with its own label a few years later.
As a clothing company at the forefront of creation, ACRONYM has high-quality technical enhancement designs that are also avant-garde and modern. It is committed to integrating fashion and technology for a more comfortable and practical life, it uses innovative fabrics and technological design elements to reimagine traditional streetwear with futuristic styles.
Through the brand’s capsule collection since 2002, ACRONYM has introduced an entirely new category of apparel—one that combines uncompromising design with the highest quality materials and construction in garments that redefine what it means to be wearable technology and modern elegant outfits.
The Story Behind The Label: Genes Of Avant-Garde.
While other brands are built on elaborate marketing campaigns, ACRONYM focuses on technical innovation, high-quality materials, and serious comfort. Their passion for fabrics and cuts grew over time, resulting in this brand becoming a part of wearable art, which means the designs that go into their clothing are always evolving.
ACRONYM® is not only positioned in the top-class performance of its products but also takes a practical and special view of designs that fuses performance with style, and is committed to creating comfortable and reliable clothing with integrated equipment systems.
This unique and innovative brand combines technical clothing with modern fashion style, merging all the advantages and practicality of sportswear with various colors and sizes to improve personal function. They strive for modern aesthetics through innovative fabrics like SCHOELLER® and 3XDRY®, as well as functional equipment such as Gore-Tex to create extremely durable and breathable clothing with a strong design sense.
KIT-1: ACRONYM's First-Ever Release
KIT-1: ACRONYM‘s first-ever release edition in 2001 which took about 3 years to produce, was unveiled with items packed containing catalog, jacket, bag, soundtrack, and software, as a limited collection of 120 packages that set out to redefine the function of clothing.
KIT-1 has become very popular in a short period of time and is used not only by men but also widely by women. The goal was to reimagine the way we think of streetwear on a technical level, blending performance wear with alluring aesthetics.
Since 1994, Acronym has been, and still is today, a creative collective that makes high-performance tactical apparel. Through fashion, they transform cutting-edge technology into something accessible and elegant. ACRONYM constantly strives to push the limits of product technology and design through research, experimentation, and innovation.
ACRONYM x Death Stranding Game
ACRONYM has collaborated with the video game Death Stranding, to design a technical jacket for the hero Sam Porter Bridges.
The demand for this popular J1A-GTKP Jacket has exceeded their expectations, and the stock is depleted in a couple of hours with an almost unit price of $1,900 USD.
Gamer or not, this one-of-a-kind jacket of fashion pieces is a must-have for the discerning style seeker. Nerd out in the best way possible with this ultra-modern, comfortable line of apparel. Welcome to the world of Cyberpunk and futuristic clothes, Techwear is now showing us this every day.
Why ACRONYM Is So Expensive?
We heard that you think ACRONYM clothes are expensive and the choice of clothes is limited but people really love their designs because of their fresh and new ideas. If you love the idea of quality over quantity and believe that one great jacket is worth 100 fast-fashion jackets, then the ACRONYM selection is for you.
The price is high. Because they make extremely high-quality clothing that lasts a long time and stands up to rigorous conditions and the production of complex patterns increases the number of stitching processes and requires a large number of wages and materials.
If you want to walk on the wild side, then this Techwear line is for you. ACRONYM's edgy designs are produced in limited quantities only and are thus hard to come by. Fans of this fashion brand will certainly appreciate what they are paying for: clothing that feels as if it was made for a superhero.
The Cheaper Techwear Alternatives to ACRONYM®
Furthermore, there are a lot of brands available in the market with more affordable prices and they offer different products like Techwear pants, hoodies, Techwear jackets, etc. It is better to get a complete set as it is going to give you comfort.
For the person who values both style and comfort, these our range of Techwear Brands like Reindee Lusion and Nosucism. Their clothes perfectly combine technical and aesthetic quality for maximum performance. This new generation of clothes will be very useful to you in your day-to-day life.